A brilliant ad from India. The product highlights a story within a story. This must have taken somebody a long time to write! Perhaps they used a computer rendition. The agency behind this is Leo Burnett in Mumbai.
Click on the image to enlarge and read the story.
While the ad does succeed in enticing the viewer to stop and check the highlighted text to see if it is coherent, I wonder if the objective of the ad is achieved. You can very easily get sucked in to the various elements on the ad and have very little recollection of the actual brand. Four elements compete for attention here: the overall story, the highlighted story, the image created by the highlighted area (Che), and finally the product itself (Luxor Highlighters).
Below is another depicting Hitler.
found on BestAdsOnTv.com
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